Kraft Just Dropped The First Ever Grilled Cheese Incense… Yikes

Yesterday, April 12th, was National Grilled Cheese Day. What better way to celebrate than with some grill cheese incense? Kraft decided to make the first ever grilled cheese incense in honor of the holiday yesterday… yikes. “The grilled cheese-cense. Deliciousness for your nose and your home. Now any time can be Grilled Cheese O’Clock.” Unfortunately, Kraft doesn’t have these available for purchase, but apparently you can win some. All you have to do is tweet with the hashtags #BreatheCheesy and #Sweepstakes between now and April 15th for your chance at scoring some. You can head over to for full details. What do you think? Would you want grilled cheese incense to burn in your home?